News

“JoinMarrakesh.com begins 2018 with 3 strong USP’s (& new partnership)”

1 month ago 2 min read

For those of you who have been following the sustainable fashion movement it is likely that you have heard of us. We at JoinMarrakesh.com have been hard at work for the past year and a half. After speaking to many passionate brands and curious customers we built the ideal platform for everyone.

The future of our platform, Marrakesh, is a bright one filled with collaboration and care. A few things to be on the lookout for are our new USP’s (Unique Selling Points); our one click shop integration for vendors, our environmental impact algorithmequity share for active community members, and our initiation into The Switchers Community! (Read about it here)

What does this really mean?

Our one click integration for vendors makes opening a shop as easy as possible. With fashion being the 2nd largest polluter after oil, people are feeling a sense of urgency to do something about it. Our quick and easy integration is expediting the process of gathering and uniting eco-friendly brands, so customers can get straight to voting with their wallets from the widest variety and collection of sustainable goods imaginable.

Next up, at the request of our customers, we are developing an algorithm that takes all of the guesswork out of understanding how sustainable these products really are. Our algorithm awards products an overall “eco-score” based on everything from manufacturing processes, materials, workers conditions, and weighs the product’s negative externalities to its’ positive ones. This results in a score from 1 – 100 that communicates clearly to the customer exactly how sustainable the product is.

Now, hold onto your up-cycled pants, because this is where things get very interesting! We built JoinMarrakesh.com around the idea that we needed to be more than just another online marketplace. In order to do something truly ethical and sustainable we decided to offer equity to our community. Now vendors, customers, and influencers can become part owners in Marrakesh. Why? Because, we are all united by the fabric on our backs and we believe that together we are stronger and can truly change the world.

Lastly, the cherry on top, is that we are thrilled to announce our new partnership with The Switchers! The Switchers is “a community of inspiring green entrepreneurs and change-makers in the Mediterranean region.” Organized by Switch Med, funded by the EU and partnered with UNIDO, United Nations Environment Program, Mediterranean Action Plan Barcelona Convention, and the Regional Activity Center for Sustainable Consumption and Production. Through this initiative we will be welcoming inspiring brands from Lebanon, Egypt, Palestine and Israel, Morocco, Italy and more.

Now, you might not know that the ‘Join Marrakesh’ platform was actually started in Israel and has a standing history of working with Palestinian and Israeli designers striving for peace through ethical fashion. We are especially excited to join The Switchers initiative and continue our work for trans-boundary peace through fashion. Let’s show the rest of the world it can be done. We are all earthlings and the most important thing is to treat each other and our collective home with respect and care.

In summary, we are swiftly moving forward and would be delighted to welcome more change-makers into our community. Whether you want to buy, sell, share, or just have questions, feel free to give us a visit.

Ric Ruben

Ric Ruben

I love seeing this industry grow and get more innovative by the day. Sharing the news about it gives me pleasure.

Subscribe to see more articles like this